Send a one-time campaign to a selected audience, or build a multi-step drip campaign that starts automatically when a contact receives a tag, reaches a date, has a birthday, or completes an appointment.
Marketing Campaigns covers both direct audience sends and automated nurture. One-time Campaigns appear as Blasts inside the application; drip campaigns are built in Automations.
Choose an audience, write the message, and send now or schedule it for a specific date and time.
Build a recipient list that matches the message and respect each contact's communication preferences.
After sending, review campaign history and scheduled, processing, completed, and failed status. Email reporting includes delivery, bounce, complaint, open, unique-open, click, and unique-click information, plus recipient lists showing who delivered, bounced, opened, clicked, or complained.
A drip campaign is one important use of Automations. It can start from contact activity, follow a schedule, send bilingual messages, wait, and continue through the steps you configure.
Use Automations to make these follow-up sequences consistent without treating every campaign as a one-time send.
Marketing Campaigns, Automations, and Workflows are related, but they solve different problems inside Conecta.
| Feature | Primary purpose |
|---|---|
| Marketing Campaigns | Reach selected audiences through one-time broadcasts or automated drip campaigns. |
| Automations | Trigger and sequence communication, timing, tasks, documents, e-signatures, tags, portal actions, and follow-up. |
| Workflows | Organize detailed internal office work through stages, per-contact checklists, assignments, priorities, and notes. |
Campaigns work alongside the tools your team uses to communicate and serve clients.
Use a selected-audience broadcast when the message is immediate. Use Automations when the follow-up needs timing and multiple steps.